Digital technology in general and the internet in particular offer various ways to enhance the classic image with interactive features. These features make for a more rewarding, and potentially a more enlightening, exploration of the original images. Interactivity is used to engage the user in a more active way, making the assimilation of knowledge more fun and more efficient.

This interactivity can come in various forms. Hotspots on an image can be used to reveal annotations, related visuals or even videos. Hyperlinks can guide the user to additional information. Quick links to social media platforms can facilitate the digital proliferation of images.

Play with some examples of interactive images from our best practices section.

There are a lot of apps and software solutions that make it easy to add interactivity to images. One of the most widely used ones is Thinglink, but there are many alternatives to be found.